Manager Customer Analytics & Market Research (m/f/d)
- Employer
- KWS UK Ltd
- Location
- Einbeck, South Lower Saxony, Germany
- Salary
- Competitive salary
- Closing date
- 11 May 2021
View more
- Sector
- Arable & Agronomy, Sales & Marketing, Technical
- Job Type
- Manager/Supervisor, Marketing, Researcher, Sales, Agronomist
- Contract Type
- Permanent
- Hours
- Full Time
Job Details
Your main tasks will be the generation, combination and analysis of customers, market and pricing data to provide KWS with insights for growth.
This is a permanent and full-time position which is available as soon as possible. The place of work is Einbeck, South Lower Saxony, Germany.
What you will do:
- tracking the KWS Customer Experience: understanding the customer journey and analyse conversion effects - e.g. for sales steering and marketing budget allocation
- building-up KPI reports and dashboards to enable data driven decision making (Salesforce, PowerBI)
- third-party data management and ad-hoc research: supporting the management and business units with insights based on 3rd party data. Lead and support ad-hoc market research projects including selection and steering of external suppliers
- developing and extending KWS analytics capabilities and data infrastructure together with the global IT team (e.g. PowerBI, Qualtrics, Google Analytics, Salesforce)
- support and enable the organisation in pricing with research insights (e.g. Conjoint, Van Westendorp, Qualtrics); development of tools and best practices to support the pricing process
- hosting a community of international colleagues to drive analytics and research best practices sharing within KWS
Requirements:
- preferably an academic degree with a major in economy, analytics and statistics or comparable
- several years of proven professional experience in market research and analytics
- experienced in data analytics tools (e.g. PowerBI, Qualtrics, Salesforce)
- background in agronomy and knowledge in agricultural industry
- proven experience in agile and waterfall project management
- data-driven and capable to work with data from different sources and structures
- strategic thinker and challenging the status quo
- a good command of English (both written and spoken); German or any other fluent language skills are an asset
You can also apply for this role by clicking the Apply Button.
Company
KWS is one of the world’s leading plant breeding companies. With the tradition of family ownership, KWS has operated independently for more than 160 years. It focuses on plant breeding and the production and sale of seed for corn, sugar beet, cereals, potato, rapeseed and sunflowers. KWS uses leading-edge plant breeding methods. 5.147 employees represent KWS in more than 70 countries.
For more information: www.kws.com. Follow us on LinkedIn® at https://linkedin.com/company/kwsgroup/.
Our data privacy policy for candidates is available on www.kws.com/dataprotection.
Please select the country where the job you applied for is posted in and, if applicable, the specific business unit
Get job alerts
Create a job alert and receive personalised job recommendations straight to your inbox.
Create alert