Manager Customer Analytics & Market Research (m/f/d)

Einbeck, South Lower Saxony, Germany
Competitive salary
13 Apr 2021
11 May 2021
Contract Type
Full Time

Your main tasks will be the generation, combination and analysis of customers, market and pricing data to provide KWS with insights for growth. 

This is a permanent and full-time position which is available as soon as possible. The place of work is Einbeck, South Lower Saxony, Germany.

What you will do:

  • tracking the KWS Customer Experience: understanding the customer journey and analyse conversion effects  - e.g. for sales steering and marketing budget allocation 
  • building-up KPI reports and dashboards to enable data driven decision making (Salesforce, PowerBI)
  • third-party data management and ad-hoc research: supporting the management and business units with insights based on 3rd party data. Lead and support ad-hoc market research projects including selection and steering of external suppliers
  • developing and extending KWS analytics capabilities and data infrastructure together with the global IT team (e.g. PowerBI, Qualtrics, Google Analytics, Salesforce)
  • support and enable the organisation in pricing with research insights (e.g. Conjoint, Van Westendorp, Qualtrics); development of  tools and best practices to support the pricing process
  • hosting a community of international colleagues to drive analytics and research best practices sharing within KWS


  • preferably an academic degree with a major in economy, analytics and statistics or comparable
  • several years of proven professional experience in market research and analytics
  • experienced in data analytics tools (e.g. PowerBI, Qualtrics, Salesforce)
  • background in agronomy and knowledge in agricultural industry
  • proven experience in agile and waterfall project management 
  • data-driven and capable to work with data from different sources and structures
  • strategic thinker and challenging the status quo
  • a good command of English (both written and spoken); German or any other fluent language skills are an asset

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