Marketing Officer

About the Role: If you are a dedicated and experienced Marketing Executive, looking for your next career move, this could be a great opportunity for you. As a Marketing Officer, you will be instrumental in crafting and implementing strategic marketing initiatives tailored to rural businesses, promoting our farm and estate management software solutions. You will be working alongside the Marketing Manager who ample experience in this sector and can offer training experience and ample support.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to target rural businesses, highlighting the benefits and features of their software.
• Collaborate with the marketing team to create engaging content for various channels, including social media, websites, newsletters, and print materials.
• Conduct market research to identify industry trends, customer needs, and competitor activities, leveraging insights to refine marketing approaches.
• Plan and execute digital marketing campaigns, including SEO/SEM, email, and PPC advertising.
• Coordinate promotional events, webinars, and trade shows to showcase our software to potential clients.
• Monitor and analyse the performance of marketing campaigns, generating reports and recommending improvements.

The Ideal Candidate:

• Experience in Marketing, Business, Agriculture, or a related field.
• Ideally from an agricultural background with a strong understanding of rural businesses and their needs.
• Minimum of two years of experience in marketing roles, preferably within the agricultural or software industry.
• Proven track record in developing and implementing successful marketing strategies.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and analytics platforms.
• Ability to work independently and collaboratively in a fast-paced environment.
• A creative thinker with a passion for technology and its application in agriculture

About the Company: Our client is a leading provider of innovative farm and estate management software solutions designed exclusively for rural businesses, for them to stay compliant and make informed business decisions. They specialize in empowering agricultural enterprises with cutting-edge technology to optimize operations and drive efficiency in the farming sector.

Additional Details:

• This role is office-based with the flexibility of working from home one day a week after the probation period.
• Competitive salary and benefits package commensurate with experience and qualifications.

Application Process

The application process includes a first stage interview via Teams, followed by a second stage.

How to Apply

If this sounds like you, please apply below. To discuss the role in more detail before submitting your application, please contact Rae Goss on 01780 480 530 or rae@morepeople.co.uk Job reference RG17501.